For property management companies doing $1M–$20M+ in revenue
Revenue’s up. The team’s bigger. So why does cash still feel tight?
You added doors. Revenue climbed. Payroll, repairs, vendors, overhead — the money comes in, but somehow profit never matches the growth. We find the free cash flow leaking out of your portfolio and show you exactly where it’s going.
The number that’s lying to you
Revenue up three years running. Hours up. Take-home flat. That’s not a slow market — it’s a leak.
Here’s the version every growing operator knows but nobody says out loud: the doors keep coming, the top line keeps climbing, you’re working more than ever — and the distribution check at year-end barely moves. So you assume it’s timing. Slow months. Late-paying owners. A seasonal maintenance spike.
It’s almost never timing. It’s that your real free cash flow — the money left after every payroll run, every owner draw, every liability — is smaller than your revenue says it should be, and no one is managing the business by the numbers to protect it. Most operators are stuck in what the industry calls the financial fog: profitable on paper, starved for cash in the bank, no benchmark to tell them how bad the leak really is.
That fog is exactly what we clear.
Before you sign another door
More doors won’t fix a broken margin. It just scales the leak.
When the check is flat, the gut reaction is to grow your way out of it — sign more doors, push for the next 300 units. But if you’re only keeping 11 cents on the dollar, adding doors means 300 more maintenance calls, owner statements, and reconciliations… to keep 11 cents on a bigger number.
The top quartile clears more than 30% on the same doors the average operator runs at 11%. Fix the margin first. Then the next 300 doors make you wealthy instead of just busy.
Same doors. Different structure.
The revenue range we work in. Property management companies serious about growing free cash flow.
Average lift in profit per door in the first 12 months. You feel it in the distribution check.
Net margin we’ve moved clients from and to — without adding a single door.
In the books and behind the numbers. You get clarity, not just data entry.
Why your cash keeps disappearing
Your bookkeeper only records the past. Your CPA files it. Nobody’s freeing up your cash flow.
For most management companies, a bookkeeper enters the transactions and once a year a CPA turns them into a tax return. Both look backward. Neither one sits across from you and says, “Here’s exactly where your cash is leaking, here’s how much we can free up, and here’s what to do with it.”
So rent comes in, bills go out, draws get taken, owner funds move through trust — and at month’s end the money’s just gone. You’re managing millions in trust accounts for your owners but flying blind on your own.
The Profit Experts work the other direction. We start with the one number that builds wealth — your free cash flow — and reverse-engineer everything to grow it: clean books that start with the NARPM standards and add our custom system, the right percentages on labor and maintenance, owner pay structured correctly, trust reconciliations tight, and a plan to redeploy what we free up. That’s the difference between an accountant who keeps score and one who helps you win.
The cash flow engine
Five parts. One engine to grow your free cash flow.
Most firms sell you one piece — a bookkeeper here, a tax filing there — and leave you to connect the dots. We hand you the whole engine: clean books built the property-management way, the number that matters, the leaks plugged, payroll and owner pay handled, and a plan to compound it. You stop guessing where the cash went. You start deciding where it goes next.
Books built the property-management way
You can’t free up cash you can’t see. We rebuild your books starting from the NARPM accounting standards and layering on our own custom system — structured by property, by portfolio, by door — so your numbers finally tell you something useful instead of just satisfying the IRS. And your trust accounting stays tight and audit-ready.
- Starts with the NARPM standards, then customized to your portfolio — not a generic template
- Reconciled and current every month — not scrambled at tax time
- Three-way trust reconciliation so owner funds stay clean and compliant
- Works with Entrada, AppFolio, Buildium, Yardi, Rent Manager, Propertyware, Rentvine and other property management software
- So the day you want financing, an acquisition, or an exit, your numbers are ready
Profit per door and free cash flow, every month
Every month you get the two numbers that actually run your business — your free cash flow and your profit per door — front and center, in plain English, plus what moved them and why. Not a 40-page report you’ll never open. The numbers a sharp operator actually watches.
- Free cash flow and profit-per-door figures, tracked and trending
- A plain-English video walkthrough — not a data dump
- You see which doors and portfolios make money and which bleed
- The NARPM ‘Do-or-Die’ metrics, reported and benchmarked
- You always know exactly what you can safely reinvest
Plug the leaks draining your cash
This is where the money is. We pressure-test every major cost as a percentage of revenue — labor, maintenance, vendors, overhead — and find where your cash is quietly bleeding out. (Watch maintenance: past ~12% of rent collected, your owners start to churn, too.) Then we fix it.
- Labor and overhead checked against where they should be for your door count
- Maintenance and vendor spend benchmarked and renegotiated where it’s high
- The 50–150 door margin squeeze diagnosed, not ignored
- Timing fixed so cash isn’t trapped between rent collection and payables
- Every dollar freed up lands in your free cash flow and profit per door
Payroll & owner pay, structured right
Payroll run clean and on time — and just as important, your compensation structured the right way so you’re not quietly starving the business or yourself. Most principals get this wrong and it costs them in cash and at tax time.
- Payroll processed accurately and on schedule
- Your owner compensation structured to protect cash and reduce tax drag
- Filings and compliance handled so nothing surprises you
- Draws planned against free cash flow, not taken on instinct
- You stop being the bottleneck in your own paycheck
A plan to compound it into more doors
Free cash flow only builds wealth if it’s redeployed. We build the plan with you: pay down the right debt faster, hold the right reserves, and earmark the rest for the next acquisition or door portfolio. This is how a book of business compounds instead of plateaus.
- A clear redeployment plan: debt paydown, reserves, reinvestment
- We model the next acquisition or portfolio buy before you commit cash
- Bottlenecks identified and fixed so growth doesn’t stall your margin
- You move on opportunities instead of watching them pass for lack of cash
- Compounding financial growth — the number gets bigger every year
How it works
From financial fog to a number you can grow.
You don’t get a science experiment with your money. You get a proven process — now tuned specifically for property management.
Know where it’s leaking
The Free Cash Flow Assessment shows you, in plain English, where your cash is likely getting trapped and what it would take to free it up — so you walk away with a clearer understanding of the health of your business, whether you hire us or not.
We build the foundation
We rebuild your books starting from the NARPM standards plus our custom system, tighten trust reconciliations, set up reporting around the numbers that matter, and dial in payroll and owner pay. You can finally trust your numbers.
You see it every month
Free cash flow and profit per door, tracked and explained in a short plain-English walkthrough. You see what’s growing them and what’s draining them — no jargon, no surprises.
We compound it
Once the leaks are plugged, we help you redeploy the cash — pay down debt, build reserves, fund the next acquisition. The number compounds. The portfolio grows.
Shannon Beck
Who you’ll talk to
The numbers guy who actually tells you what to do with them.
The Profit Experts isn’t a faceless accounting and bookkeeping mill. Shannon Beck founded the firm in 2004 and has spent two decades helping owners climb out of the financial fog and run their businesses by the numbers — so they don’t just get clean books, they get bigger free cash flow, healthier profit per door, and a plan to grow it.
You’ll talk to him directly on your Free Cash Flow Assessment.
The systems we run
Two frameworks behind every engagement.
The Free Cash Flow Engine
Five steps, one outcome: a bigger free cash flow number every year. Clean the books on the NARPM standards plus our custom system → surface the real numbers (free cash flow + profit per door) → plug the leaks → structure pay → redeploy and compound. Most firms stop at step one. The whole engine is what we run.
The Percentage Model
You don’t control a management company with gut feel — you control it by percentages. Labor as a percent of revenue. Maintenance as a percent of rent collected. Overhead as a percent. When one drifts out of range, your free cash flow is the first thing to bleed and your owners are the next to churn. We catch the drift before it costs you.
Pricing
Built around your stage. Priced to pay for itself.
Month-to-month. No long-term lock-in. We take on only three new property management clients a month, so every account gets real attention.
Foundation
Get your books trustworthy & IRS-compliant.
- Monthly bookkeeping oversight, structured from the NARPM standards + our custom system
- Employee oversight of your in-house bookkeeper
- Structured by property & portfolio
- Bank reconciliation + software setup
- Three-way trust reconciliation, kept audit-ready
Free Cash Flow Engine
See the real numbers. Plug the leaks. Build a system that lasts.
- Everything in Foundation
- Done-for-you monthly accounting
- Monthly free cash flow + profit-per-door reporting & management
- Cost & percentage analysis (labor, maintenance, vendors)
- Owner-pay structuring
- Monthly strategy call & more
Fractional CFO
Save on taxes. Compound it into more doors.
- Everything in the Engine
- Income tax planning & filing with our licensed CPAs
- Cash flow forecasting for your portfolio
- The operating ratios and KPIs that run a PM company — labor, maintenance & overhead as a % of revenue
- A plan to fund your next acquisition & scale
Starting prices for property management companies in the $1M–$2M range. Your exact investment is set on the assessment, based on your portfolio size and scope.
Questions
Straight answers.
Cash flow is money moving through the business. Free cash flow is what’s left after every cost, expense, payroll run, owner draw, and liability is paid — the money that’s truly yours to put to work. It’s the number that builds wealth, because it’s what funds debt paydown and your next acquisition or investment.
Not necessarily — and that’s the trap. Plenty of operators grow revenue and door count for years while their distribution check stays flat, because more doors at a broken margin just scales the leak. The assessment shows you whether your growth is actually reaching your pocket.
A bookkeeper records what happened. A CPA files it. Both look backward. We look forward — we use your numbers to free up cash and tell you what to do with it. We work alongside your CPA and make their job easier.
Yes, we start from the NARPM accounting standards and then add our own custom system on top, so your financials are structured the way a property management business actually runs — not forced into a generic small-business template.
Not necessarily. Sometimes we take the books over entirely; sometimes we sit on top as the CFO layer. The assessment tells us which fits your situation.
Yes — clean three-way reconciliations and audit-ready owner statements are part of the foundation. Protecting the funds you hold for your owners is non-negotiable.
The property management standards — Entrada, AppFolio, Buildium, Yardi, Rent Manager, Propertyware, Rentvine — plus QuickBooks and other related software systems. We meet your stack where it is.
Property management companies doing roughly $1M–$20M+ in revenue that want to scale. If you’re well below that, we’re probably not the right fit yet — and we’ll tell you honestly.
No. Month-to-month. If we’re not earning our keep by growing your free cash flow, you walk.
We review your numbers, talk through where your cash is likely getting trapped, and give you a clear sense of what it would take to free it up. No pressure. If we’re not a fit, we’ll tell you honestly — and you’ll still leave with a better understanding of the health of your business.
Ready when you are
Find the free cash flow your portfolio is already producing.
No pressure, no obligation. We’ll give you a clear, plain-English read on where your cash is actually going and what it would take to free more of it up. If you’ve ever wondered where the money goes, this is for you — and you’ll leave with a better understanding of the health of your business.
Get Your Free Cash Flow AssessmentOnly 3 new property management clients
accepted this month.